Another option is to have somebody go through and review each item
once. I know it seems disingenuous, but frankly it's the solution most
often used. Hiding the ratings until you have one results in UI
inconsistency. The problem you're having has to do with user
participation -- sometimes you just need to seed the site and userbase.
adrian
One possible solution could be to only show the stars or reviews when
you have 1 or more. As in, don't even show the header "Reviews"
unless you actually have some. That way you can provide value when
you have it, and avoid giving the impression that nobody is home when
you don't have ratings/reviews.
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