Well, the particular angle I'm thinking about here is more of the
shopper evaluating products versus a customer coming back to
rate/review.  

Are there particular behavior patterns we see when a shopper finds a
product with no reviews/ratings that "looks good"?  

If the same product has ample ratings/reviews elsewhere but not here,
what is the user's perception (this site stinks or is untrustworthy?)
and how does it affect their behavior?  If the same product has few or
no ratings/reviews at all anywhere, then what's my
perception/behavior?  

- Michael


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=43730


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