I recently ran across another good example of interaction design that affects people who don't even own a computer or use one at work.
Traci Lepore wrote about the problems with Bank of America's new ATM machines on her blog at http://traciuxd.wordpress.com/2009/07/14/why-does-it-take-me-twice-as-long-at-the-new-atms-boa/ It's another good example of the disconnect between the actual end-user and the maker of the product. The effects of free market capitalism may be negated (because the end-user doesn't buy the product, but must still use it), but I suspect the problem is still going to negatively affect Bank of America's brand perception. -dave David B. Rondeau Design Chair InContext Design ( http://www.incontextdesign.com ) http://twitter.com/dbrondeau . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=43446 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
