Navid, can you share more about where they're at now? What's their current perspective on design? What is their background?
Is there an existing team? Are you trying to make them more central or staff up, or...? Much of Marty Cagan's writing is relevant to this. See his book Inspired, or his newsletters: http://www.svpg.com/article-index#WorkingWithUserExperienceDesign He is not a designer, but a design advocate, 100% from the perspective of making businesses successful. If any of them have engineering backgrounds, it could be helpful to bring up Cooper or Nielsen. (I recently gave a preso and specifically brought up Visual Basic and explicitly said I was bringing it up to make what I was about to talk about seem credible for those people with an engineering background. The room full of people knew the EVP was an engineer. Got a good laugh.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44848 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
