Navid, It may be more research than you'd like, but there are also some books that could be good references for you in preparing. Of the ones that I've found so far, those most connected to your points on design thinking and business would be: * Marty Neumeier's "The Designful Company" * Adaptive Path's "Subject to Change"
I also see a lot of complementary ideas to design thinking and business in Peter Senge's "The Fifth Discipline", which focuses on building a "learning organization". It's a bit more of a read than the other two, though. As others have mentioned, knowing more about how your CEO currently views design would be helpful. But in addition to the other resources mentioned, you may also find the following article from Jess McMullin useful in developing your approach: http://nform.ca/publications/investing-in-design For the presentation itself: is there a story or situation that could capture the CEO's interest that you could use to anchor your presentation? Can you ask him or her beforehand? Use slides, but go beyond them. And focus on what's in it for the CEO, rather than what you'd like to impart upon him or her. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44848 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
