Great stuff from Jennifer and David... I would like to add a couple of things (not specific to Navid's plight, but applicable to the situation):
First, I hear a lot of designers reliving the story aloud, instead of telling a story to the specific audience. Our work and deliverables, must be specific to the audience, just like out products. And, the structure of the story, is critical... with a beginning, and plot and an ending. Many CEO's (and lots of other folks) are what we call CAB's. ABC's, like us, are interested in the problem, foundation, our process, the results and the conclusions in a logical order. People that are pressed for time, such as CEO's, are CAB's and often will want you to skip directly to the conclusions and take aways. It's not always that they don't care about the process and due diligence, but they don't have the time. This is something you should find out before presenting... AND, be able to restructure you talk in mid stream if it becomes obvious. Reading the room is a crucial part of being a great presenter. Mark On Thu, Aug 20, 2009 at 8:54 AM, Jennifer R Vignone < [email protected]> wrote: > I have given many presentations to CEO, CIOs, heads of business, and the > like. The main thing I can share for success is the following: > > -- Don't overload. > > -- Have your main points in the first five slides of a presentation. Never > be surprised if a CEO, CIO, or head of business doesn't have the time to go > past those first 5 to 7 pages. > > -- Be able to break everything down into bullet points. CEOs, CIOs, and > heads of business don't want to wade through anything lengthy. They need to > see succinct thought, which tells them also that you know what you're doing > and can sum it up into a tight delivery. > > -- Charts and graphs work well. > > -- Timelines are important. Higher-ups like to know that you have a sense > of time, man-hours, and money. > > -- Details can follow after you make your core pitch in the first several > slides. > > I have a template that I use that I can try to dig up if you're interested. > But these point are pretty core to keeping your presentation controlled. > > Jennifer > > > > -----Original Message----- > From: [email protected] [mailto: > [email protected]] On Behalf Of Navid > Sadikali > Sent: Wednesday, August 19, 2009 3:41 PM > To: IxDA Discuss > Subject: [IxDA Discuss] UX Presentation to the CEO? > > Does anyone have any good slide-decks or talks that you would reference in > creating a presentation to the CEO? > Goals > - make them see the void without design > - suggest an alternative to feature-lists going directly to engineering > - inspire them on a business level, educate them to a "Business Week" level > of design thinking > - suggest the cultural changes that are necessary and the change that must > occur > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > This email is confidential and subject to important disclaimers and > conditions including on offers for the purchase or sale of > securities, accuracy and completeness of information, viruses, > confidentiality, legal privilege, and legal entity disclaimers, > available at http://www.jpmorgan.com/pages/disclosures/email. > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
