On Aug 29, 2009, at 8:03 PM, J. Ambrose Little wrote:

Look, I'm here because it seems pretty obvious to me that the best way to
make software better is through a focus on people *and* good design.

The way to make better software is through a focus on your customers, a good deal of top-notch engineering, good design to be married with that engineering, and an ability to market and sell the product. That's the whole point: It's not about just users. It's about all of it, and to drop out any semblance of engineering and business activities or to focus engineering and business on nothing but users makes for a poorer product.

Did page rank come from analyzing users wants or needs? There's plenty of technology out there that one could argue would have been stifled if engineers were told to only focus on what people want or need, not what is possible purely at the engineering level.

And for the people who claim UCD already involves engineering and business, I say why the heck do people call it "user centered" design then?

Anyways, the point is that from my perspective (i.e., not having much vested interest in UCD, Usability, HCI, Design, IA, and so on), you're setting up an unnecessary (and damaging) dichotomy. It's not understanding people OR
designing.  It's both.

I have no idea where people get the notion I think it's one or the other. Remember, I'm the guy who thinks interaction designers need to know how to draw and graphic designers need to know how to design for behaviors if they want to work on software. I'm the guy who thinks type and color are important while also thinking that great code and being able to write some of it is also important. I'm the one who pushed for a far more holistic approach to the design of software products for two decades now, while everyone in Silicon Valley kept further and further segmenting their design teams into people who could only perform certain types of design tasks instead of more.

I rant against UCD process and methods because in my experience, they are not inclusive enough.

--
Andrei Herasimchuk

Chief Design Officer, Involution Studios
innovating the digital world

e. [email protected]
c. +1 408 306 6422

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