On Aug 30, 2009, at 11:34 AM, Andrei Herasimchuk wrote:

When they build their iPhones or iPods without an ability to replace the battery, thereby forcing customers to buy new models year over year, they are customer focused?

Or they were just designing for behavior, knowing that it's common for iPhone/iPod customers to upgrade every 16-24 months, relying on that, and designing for it.

In Asia, it's common for people to upgrade their phones every 9-12 months. So, if you're a smart consumer electronics company there, you're going to design for that.

I don't think it's so much UCD, but rather keeping the user's behavior at the center of their design, knowing what they can get away with, and designing for that behavior.


Cheers!

Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
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