On Oct 7, 2009, at 1:36 PM, Harry wrote:
I vaguely recall, in another thread, Jared mentioning that user
researchers
at Google sometimes use eye tracking specifically because it's
appealing to
the engineers (who hold a lot of political
clout)... i.e. they choose a method that produces evidence that's most
compelling to their audience; as well as using a method that is most
effective at generating insights for them.
What I specifically said was that Google's engineers prefer to attend
usability sessions where the eye tracker is employed. I didn't say
that Google used any of the data from the eye tracker in any
meaningful way, just that the little blue dot apparently is attractive
to their engineers. Sorta like good chinese food.
Jared
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