I was trying to say that evidence that your audience finds compelling is still worth gathering (provided it's not prohibitively expensive), even if you personally don't find it particularly useful and you get everything you need from good old fashioned observation and interviewing. I'm sure you'll agree that insights and design opportunities is only the beginning of a long journey - getting buy-in from stakeholders comes next. For some people, this is the hardest part.
I'm obviously not advocating using data that is flawed, misleading or made-up, though I have a feeling you might argue that eye tracking data is in this category. :-) ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
