On Oct 8, 2009, at 3:13 AM, Harry wrote:
I'm obviously not advocating using data that is flawed, misleading
or made-up, though I have a feeling you might argue that eye
tracking data is in this category. :-)
I don't believe that data from remote usability testing or data from
eye tracking is flawed, misleading, or made-up.
I do believe that the inferences drawn from said data is almost always
flawed, misleading, or made-up.
There's an important difference.
Since design decisions (and budget approvals) are made off of the
inferences, we need to be careful, since those decisions will come
back to haunt us if the inferences are dramatically incorrect.
Remember, if you torture data long enough, you can get it confess to
anything you want.
Jared
Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [email protected] p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks Twitter: @jmspool
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