Brian wrote:
Any repercussions from the users/visitors? Trust issues? Confusion?
Don’t notice?
On Dec 28, 2009, at 4:14 PM, live wrote:
Yes, that completely erodes trust because the user has no idea that
fruit and pear are related companies.
I'd love to see your study data on this, because I've got a ton of
data that says 99% of the users wouldn't ever notice. Or, by chance,
is this just Your Opinion? (If so, I think it would be great form if
you said so instead of stating your opinions as fact.)
In My Opinion: most users won't notice.
It'll depend far more on the content. Why did people type in pear.com
to begin with? It wasn't a random act -- something told them to do
that. Whatever content is on the resulting page, that should match
their expectation. If it matches, they won't bother to check the URL.
You might want to check into the work of BJ Fogg and his studies on
trust and credibility online.
Jared
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