Most possible positions have been stated (as usual), so I will just briefly add one more, which is always my favorite.
It depends. Part of it is about the branding. If users know there is a relationship between pear and fruit, they will have no problem with it because the phishing fear will be eased. If they are redirected to a big brand from a small one, they will also have some confidence. The challenge would be redirect from a big brand to a small/unknown one. Another part is the visual design. If fruit.com has the visual design that they expect, they may not even look up at the URL box. But if they have some uncertainty, they may look up to see if they are in the right place, and then get confused when they see an unexpected name. It seems in your case that they will see products for sale on the page that they expected to see. So my guess is that they will not look up. And if both names are there (pear.fruit.com or fruit.com/pear), that should supplement their confidence enough. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=48094 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
