Not my opinion. Thousands of research $ for an at this time unnamed
corporate shoe giant.
But I've signed papers that precludes embellishment.
On Dec 28, 2009, at 4:57 PM, Jared Spool wrote:
Brian wrote:
Any repercussions from the users/visitors? Trust issues? Confusion?
Don’t notice?
On Dec 28, 2009, at 4:14 PM, live wrote:
Yes, that completely erodes trust because the user has no idea that
fruit and pear are related companies.
I'd love to see your study data on this, because I've got a ton of
data that says 99% of the users wouldn't ever notice. Or, by chance,
is this just Your Opinion? (If so, I think it would be great form if
you said so instead of stating your opinions as fact.)
In My Opinion: most users won't notice.
It'll depend far more on the content. Why did people type in
pear.com to begin with? It wasn't a random act -- something told
them to do that. Whatever content is on the resulting page, that
should match their expectation. If it matches, they won't bother to
check the URL.
You might want to check into the work of BJ Fogg and his studies on
trust and credibility online.
Jared
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