My experience based on many hundreds of tests is that it really
depends on the severity of the cognitive dissonance caused immediately
begins to erode the (very little) trust a site or application has
built with the user. Mis-labelling links is one thing, first couple of
tries, the user will blame themselves for being stupid, then get
frustrated, then leave. If you going to use url shorteners - which to
me seem only appropriate in places like twitter, be darn sure you
explicitly explain what the user can expect. Even on twitter, though,
close friends can erode trust for their friends following links if a
pattern of deception emerges. This is where I go into opinion - their
are now friends on twitter that I will never follow their links, no
matter how close our personal relationships, because I have no
confidence they aren't wasting my time. My 2 cents.
~ will
"Where you innovate, how you innovate,
and what you innovate are design problems"
--------------------------------------------------------------------------------
Will Evans | Director, Experience Design
tel: +1.617.281.1281 | [email protected]
http://blog.semanticfoundry.com
http://www.linkedin.com/in/semanticwill
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skype: semanticwill
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On Dec 28, 2009, at 8:38 PM, live wrote:
Not my opinion. Thousands of research $ for an at this time unnamed
corporate shoe giant.
But I've signed papers that precludes embellishment.
On Dec 28, 2009, at 4:57 PM, Jared Spool wrote:
Brian wrote:
Any repercussions from the users/visitors? Trust issues? Confusion?
Don’t notice?
On Dec 28, 2009, at 4:14 PM, live wrote:
Yes, that completely erodes trust because the user has no idea
that fruit and pear are related companies.
I'd love to see your study data on this, because I've got a ton of
data that says 99% of the users wouldn't ever notice. Or, by
chance, is this just Your Opinion? (If so, I think it would be
great form if you said so instead of stating your opinions as fact.)
In My Opinion: most users won't notice.
It'll depend far more on the content. Why did people type in
pear.com to begin with? It wasn't a random act -- something told
them to do that. Whatever content is on the resulting page, that
should match their expectation. If it matches, they won't bother to
check the URL.
You might want to check into the work of BJ Fogg and his studies on
trust and credibility online.
Jared
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