On Wed, Jan 4, 2012 at 10:56 PM, Dave Close <[email protected]> wrote:
> Likewise, it's not fair to blame a vendor if they choose the cheapest > shipment option and your package is lost, stolen, or damaged? > No one said anything about cheapest. I use Google Apps for Email and Contacts. If my email gets hacked and my contacts get spam it's my fault. If Google's servers get hacked it's not my fault, I picked them in full faith that they would be secure. Personally, I detest messages which claim to come from somebody I know > but examination of the headers reveals they actually came from such a > marketing company. Even if the message was authorized, I object to the > practice as fraudulent. > The reality is the exact opposite. It's best practice to use outside services or separate servers for mass mail, you don't want your corporate email server's reputation being tarnished by mass mail. The mail server's IP reputation can be tarnished very quickly, I had to get an email server off of Yahoo's blacklist because a sales person used the corporate mail server for lead generation, it was probably less then 100 emails he sent. Almost any company sending mass mailings (newsletters, product announcements) to more than 1,000 people is or should be using a mailing service or separate servers. For small companies it doesn't make financial sense to setup separate mail servers and manage reputation. For example I think Box.net uses Google Apps for corporate email. Google Apps has a 2000 message daily limit per account, you can't send mass mailings with it, so you need to pick another service. Large tech companies like Oracle can handle managing their own mail servers, but even then they are smart enough to use dedicated marketing servers (Oracle's marketing mail comes from servers in the oracleeblast.com domain). Twitter's notification emails come from ham-cannon.twitter.com, I'm pretty sure that's not their corporate email server (they use Google Apps for corporate email). -Anton
_______________________________________________ Discuss mailing list [email protected] https://lists.lopsa.org/cgi-bin/mailman/listinfo/discuss This list provided by the League of Professional System Administrators http://lopsa.org/
