Thoughtful response (as usual) Matt… 

You said:
"If there are 100,000 IT administrators on the internet active enough to ask 
and answer a question on Server Fault, where are they? Do they know that LOPSA 
exists and don't care or aren't interested or don't feel like we offer 
anything? Or are they completely unaware of us? How do we find out the answer 
to that question? How do you reach these thousands and thousands of people that 
we are trying to represent?"

I keep thinking that LOPSA would do well to generate (or at least promulgate if 
someone else generates) a BoK ("best practices") for the profession, along with 
a certain amount of freely-available training (and maybe extending training 
material for members.) This would give LOPSA a powerful reason for being, and 
folks a good reason for joining (in order to get the extended training 
materials, as well as the other benefits.) Then, once there is something worth 
joining up for like this, then do some advertising on the relevant sysadmin-ny 
sites. There will always be a certain amount of folks in the profession who 
just don't care, to whom their job is just a day job to be done with as little 
thinking effort as possible. Can't worry about attracting those people. But 
maybe if LOPSA can be seen by IT management as a professional organization that 
has a powerful methodology to improve IT results, then maybe managers would 
become LOPSA advocates to their people in their org's, much like some of my 
managers have recommended AMA courses, Dale Carnegie classes, etc. to staffs 
I've been a part of.

About who would generate the BoK/training - there's already good books out 
there on the DevOps front ("The Phoenix Project", "Continuous Delivery", 
"Visible Ops Handbook", etc.) that LOPSA could put on a "recommended reading" 
list, but I'm not sure what's already out there for the nitty-gritty stuff that 
would take newb admins and train them up "the right way" (like what I think Ops 
School is trying to work on.) Come to think of it though, I think every 
sysadmin should get/read "The Practice of System and Network Administration" by 
our own Tom Limoncelli et al, which I like to refer to as "the Bible of our 
profession" (YMMV) - LOPSA should put that book on the reading list as well. 

-Will
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