Joe Sixpack listens to his ipod on a JBL speaker dock and considers it high end. He's not going to pay more than $100 for anything which streams, and it better do video at that price.
Thinking that the only way to make a profit is to target your product to the lowest common denominator is a mistake, often a fatal one. Sure volume is higher, but so are support costs and margins are tiny. I have no more insight into the inner workings of Logitech than anyone else, but my impression is that they see the SB line as a somewhat premium, audio focused line for people who care a bit more than the average Joe about music. There are plenty of manufacturers who don't cater to Joe who do pretty well - I mean just look at Sonos. They might argue they're easier to setup (I have no evidence either way, just going on marketing spiel) but at the price they charge Joe Sixpack isn't going to give it a second look. -- radish http://www.last.fm/user/polymeric ------------------------------------------------------------------------ radish's Profile: http://forums.slimdevices.com/member.php?userid=77 View this thread: http://forums.slimdevices.com/showthread.php?t=66745 _______________________________________________ discuss mailing list [email protected] http://lists.slimdevices.com/mailman/listinfo/discuss
