>For the life of me I cannot figure out how any marketing department or 
>person would even consider sending out these emails.  If I see an email 
>touting some product in this manner I delete it and would not buy 
>anything from them.  Do people really get hooked by these things?

There will always be a percentage of people that do fall for it and buy 
(or attempt to buy, as I'm sure most of them are bogus offers just 
looking to scam money).

Its a numbers game. If 0.01% of the people that are spammed buy the 
product, and 1 million people are spammed, that equates to 1000 people 
that buy the product. Spamming 1 million people may cost a company $100. 
So if they sell a $50 product, and 1000 people buy it, that's $50,000 
they make off a $100 advertising cost. That's $49,900 in profit!

And they can hammer out these spams daily.


And even if no one purchases a product, the spammers will make the above 
claims on the numbers. That goads people into buying their email lists, 
or hiring them to actually send the spams. The spammer makes money 
regardless of if the product in the email is purchased. So they encourage 
people to use the spammer for advertising by pushing the above claims. As 
long as the spammers are making money, they will find ways to sucker 
others into buying the service. And as long as some minor percent of the 
millions spammed buys the product, there will be companies willing to 
hire the spammers.

And no matter WHAT you do, you will never cause there to be NO financial 
returns on spam.

-chris
<http://www.mythtech.net>

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