I agree with Georges comments - We market numerous PC's, Laptop's and Handheld computers, printers, etc. with our devices, as compliance engineer for my company I look for the required marks such as UL,CSA,GS, CE etc. Without these they don't get into our back door - thus not to our customer site, and thus - hopefully - no liability suits.
-----Original Message----- From: [email protected] [mailto:[email protected]] Sent: Thursday, January 13, 2000 1:54 PM To: [email protected] Subject: Re: LVD voltage range. >just thinking out loud but.... >Is it possible that adding more approvals identification helps give a >marketing advantage over other brands, even though it may not be required? >ie. Customers just like to see more approvals.... This is an astute observation with many answers. First let's discuss "business products intended for use in commercial applications. In this case, the "customer" may be a bank with many offices, government agency, major automobile manufacturer, or a company which wishes to buy the product and re-market under their logo. In these cases, the more certifications the better, whether they are mandatory or not. Why? Because it is usually less expensive to get the certifcations than explain why they are not required. Most such RFQs now include a section on certifications, copied from the last RFQ, copied from the RFQ before that. Consumer products are another matter. If you conducted "exit polls" outside Walmart, I doubt that any consumers would know what marks were on the electrical "appliances" they had just purchased. However, in the U.S., these customers are the quickest to launch liability suits in the event of an injury, even if the injury stemmed from extremely unwise actions on the part of the user. For this reason, it is prudent to have independent test lab assessments and marks. These show due diligence, but will not guarantee a reasoned jury verdict. Europe is similar to the U.S. for business products. However, I believe the average European consumer is more aware of safety, health, and environmental issues than their U.S. counterpart. Even with the advent of the CE mark, it is often wise to obtain certain country approval "marks" (now optional) to improve the product's marketability. Many country approval agencies spend a good deal of money to promote the use of their "mark", to maintain revenues lost by virtue of the sole mandatory CE mark. In the ideal world, there will be one global mark to indicate that the product meets all safety, health, EMC, environmental, and other applicable standards. The CE mark is virtually this ideal mark, but is only accepted within the 15 member states of the European Union and a few other countries. George Alspaugh Lexmark International Inc. --------- This message is coming from the emc-pstc discussion list. To cancel your subscription, send mail to [email protected] with the single line: "unsubscribe emc-pstc" (without the quotes). For help, send mail to [email protected], [email protected], [email protected], or [email protected] (the list administrators). --------- This message is coming from the emc-pstc discussion list. To cancel your subscription, send mail to [email protected] with the single line: "unsubscribe emc-pstc" (without the quotes). For help, send mail to [email protected], [email protected], [email protected], or [email protected] (the list administrators).
