> That said, it's necessary to keep in mind what Enigmail's target 
> audience is, and that is people who want a simple, usable tool to 
> encrypt or authenticate their email.

I think it should also be said: Enigmail is not an advocacy
organization.  We don't push anyone to encrypt their email.  We don't
travel around the country giving speeches about the importance of email
encryption.  There are groups that do this: the Electronic Frontier
Foundation, the Free Software Foundation, the Electronic Privacy
Information Center, the Stanford Cybersecurity Center, and more.

These groups do excellent work.  We're happy they exist.  They've got
the media contacts, they know how to reach out and evangelize... they do
great work for the cause of email privacy.  But what all of these groups
have in common is: they're lousy at building tools.

We're pretty good at building tools, but our rolodex is pretty thin.  So
we're happy to let these groups evangelize, and we're going to build a
great tool for the newly-converted.  But we're not interested in doing
evangelization ourselves: that's not what we do.  Sure, we'll speak at
conferences and talk to journalists -- but that's about talking to
interested parties, not trying to persuade the uninterested.

So when I say we're not interested in converting grandma and grandpa,
who currently don't care about email crypto?  Absolutely true.  We're
not.  But we wish the EFF, the FSF, EPIC, SCC, and other groups all the
luck in the world in convincing grandma and grandpa to start caring.

When they do, we'll be here for them.  :)

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