From: <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Friday, August 03, 2001 9:07 AM
Subject: EOS 70-200 f2.8 IS - Where is everyone?
>
> Hi Gary and list,
>
> Gary Russell wrote:
> > Why did Canon develop, and now have intentions of marketing this lens?
> ...
> > But the 70-200 is not all that long at it's 200mm end, and clearly not
slow
> > with it's f/2.8 aperture, so I guess I just don't see a pressing need to
> > equip it with image stabilization.
>
> I've got a little theory about this:
> I think Canon is having (or had) a problem. They announced a revolutionaly
new
> DO lens quite some time ago. The showed a prototype to the press. And
then:
> nothing anymore. My guess is they are having (or at least had) last minute
> problems with the actual manufaturing. And from al I know about marketing
(wich
> is not much I have to admit) it is vital to offer the public and the
customers
> (and shareholders...) a finished product not too long after an anouncment.
But
> making an anouncement and then failing to deliver is bad for business. So
I'd
> say they wanted to offer something else to keep the customer happy. And
this
> should be a top-of-the-line product, not an new (or upgraded)
consumerlens. And
> the development should be without risk. So what would be more suited than
> equipping an existing high-quality lens like the 70-200 f/2.8 with the
proven
> IS-technology? Such a development has short time-to-market and it will
keep us
> (and the shareholders) happy . So my guess is: If Canon had succeded in
bringing
> the 400mm DO into the shops a couple of months ago there would not have
been a
> 70-200 IS lens (at least not so soon)
Maybe your theory is right but I don't think that it's so easy to develop
new lens. You're
right but it's almost the same lens and there are some more improvments than
only
combining existing optics with IS. Maybe Canon decided to launch new lens
earlier.
After last year experience Canon started to announce new products before
major
events (like PMA or Photokina). Coming back to DO technology it must be very
advanced and well protected (patents !) if Canon decided to announce it so
early.
In fact it was more presentation of the new technology than a finished
product.
Let's wait a bit more to see what happens !
Bye,
Rafal A. Walas
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