1. Making as much noise as possible
2. Getting as much coverage a possible
3. Exaggerating the truth as much as possible
4. Promising the moon, Mars and whatever else that gets people to buy our product.
5. Know more about the competition than they know about you.
Sam
At 7:11 PM -0800 12/9/02, David Masten wrote:
On Mon, 2002-12-09 at 14:08, Randall Clague wrote:I generally avoid marketing, promotion, and advertising, preferring an
"if you build it, they will come" approach.I tried that approach once. Ended up without money. You can build the best mousetrap the world has ever seen, if you don't tell everyone about it and tell them why they want one, you'll never sell one.-- David Masten <[EMAIL PROTECTED]> _______________________________________________ ERPS-list mailing list [EMAIL PROTECTED] http://lists.erps.org/mailman/listinfo/erps-list
--"Wherever you go, there you are." _______________________________________________ ERPS-list mailing list [EMAIL PROTECTED] http://lists.erps.org/mailman/listinfo/erps-list
