Samuel Coniglio wrote:
> 
> Yes marketing is a necessary thing.  I am learning a lot about it in
> my current job.  In a nutshell marketing is:
> 1. Making as much noise as possible
> 2. Getting as much coverage a possible
> 3. Exaggerating the truth as much as possible

Wrong wrong wrong wrong wrong. People know when you lie. Lies destroy
credibility. Destroying credibility dries up funding and investment.
Yes, you can get away with lies for a while but eventually they turn and
bite you where you sit. And by extension, if one of us lies, we are all
liars. ["us" meaning space development people]

> 4. Promising the moon, Mars and whatever else that gets people to buy
> our product.

Wrong again. Promise what you can do. Lies help neither you nor the
industry.

Aleta
_______________________________________________
ERPS-list mailing list
[EMAIL PROTECTED]
http://lists.erps.org/mailman/listinfo/erps-list

Reply via email to