On Tue, 10 Dec 2002 09:33:21 -0800, Samuel Coniglio
<[EMAIL PROTECTED]> wrote:
>Yes marketing is a necessary thing. I am learning a lot about it in
>my current job. In a nutshell marketing is:
>1. Making as much noise as possible
>2. Getting as much coverage a possible
>3. Exaggerating the truth as much as possible
This is why I don't like marketing, or sales, or promotion, or public
relations, or any of that stuff. It's a slippery slope. Where,
exactly, is the line between exaggerating and lying?
>4. Promising the moon, Mars and whatever else that gets people to buy
>our product.
Promise no more than you think you can deliver, if you have ethics.
Promise no more than you *know* you can deliver, if you want
credibility. In space tourism, credibility is sorely lacking, so
promises should be short, factual, and kept.
-R
--
"Is this a bagel?"
"It's the Guardian of Forever!"
"Well yes. But is it a bagel?"
--Overheard at Loscon 29
_______________________________________________
ERPS-list mailing list
[EMAIL PROTECTED]
http://lists.erps.org/mailman/listinfo/erps-list
