However, if you compare the the luxury SUV’s Tesla is competing with the 
picture is vastly different. 

It is considered a luxury car. Competing with the Mercedes GLE 580, BMW X3, 
Ford Expedition, GMC Yukon and the Toyota Land Cruiser. 

Sent from my iPhone

> On Aug 3, 2019, at 5:49 AM, EVDL Administrator via EV <[email protected]> 
> wrote:
> 
>> On 2 Aug 2019 at 20:24, Larry Gales via EV wrote:
>> 
>> Those sound like real world solutions to me 
> 
> I totally agree!  You're describing a Tesla.  
> 
> But that's my perspective and yours, not the average US vehicle buyer's.
> 
> The problem is that Americans overwhelmingly buy SUVs and crossovers, partly 
> because that's what Americans overwhelmingly buy.  :-\
> 
> They also buy them because Americans buy, collect, and move around a heck of 
> a lot of stuff, and SUVs and crossovers can carry a lot of stuff.  
> 
> Now Tesla has the Model X for them.  Are Americans buying Model Xs?
> 
> An X has 26 cubic feet of cargo capacity with all 5 seats in place, and an 
> EPA interior volume volume of 120 cubic feet.  It will go 238 miles (75D) or 
> 295 miles (100D) between charging stops..
> 
> A typical Model X price (100D) is $96k, though maybe if you twisted both 
> Musk's arms he'd deign to sell you the cheap model (75D) at ~$80k.  
> 
> In 2018, Americans bought 26,100 Model Xs.
> 
> A Jeep Cherokee, in about the same size class as an X,  has 36 cubic feet of 
> cargo capacity with all 5 seats in place, and an EPA interior volume of 
> 140.5 cubic feet.  It will go 615 miles between refueling stops.
> 
> A typical Cherokee price is $41,200, but you can buy a basic model for 
> $34,245.
> 
> In 2018, Americans bought 239,437 Cherokees.
> 
> To sum up, here is why Americans bought 817% more Cherokees than Model Xs in 
> 2018.
> 
> 38% more cargo space
> 17% more interior volume
> 108% - 158% more range (that is, 2.1 to 2.6 times as far between stops)
> 57% cheaper
> 
> That's the stuff that Americans care about.  They don't give a hoot about 
> MPG or CO2 emissions.  By their standards, their big, overstuffed ICE-SUVs 
> are comfortable enough, safe enough, and quiet enough.  They handle well 
> enough, and accelerate briskly enough.  And the total cost of ownership just 
> isn't something they think much about when they're sitting in the auto 
> dealer listening to the salesman's pitch.
> 
> A Tesla offers lots more prestige than a Jeep.  That appeals to certain 
> kinds of wealthy people.  But then, so does a Range Rover.  
> 
> A Tesla offers way more advanced technology than a Jeep.  That appeals to 
> people like us, and to highly educated people in the high-tech world. 
> 
> For the average suburban family with an average income and average 
> education, the Jeep (or a Ford Escape, or Chevy Traverse, or Hyundai Santa 
> Fe, or you name it) is good enough, and it costs less - a lot less.  
> 
> That's the bottom line.
> 
> EVs are mechanically simpler, so IMO they SHOULD cost less to buy for a 
> given level of utiity and appointments.  They don't yet.  
> 
> Maybe someday the manufacturers will get serious about selling EVs and do 
> what they do with newly introduced ICEVs:  sell them at a loss until they 
> get popular.  When that happens, maybe Americans will start to buy more Evs 
> than they do ICEVs.  We're not there yet.  
> 
> But a lot of things could change in the next few years.  The US is on the 
> verge of starting another shooting war in the Mideast, which would probably 
> cause oil prices to jump.  Especially if it affected the QUANTITY of fuel 
> available, that might suddenly make EVs a real world solution for lots more 
> people.
> 
> Chinese and/or Indian EV manufacturers could flood the US with decent, 
> affordable EVs.  That could further expand EV sales, in the same way that 
> the Japanese automakers expanded small, fuel-efficient ICEV sales during the 
> mid-1970s Mideast oil crunch..
> 
> The mainstream automakers might even get serious about selling EVs, 
> regardless of foreign competition.  I don't think that's very likely, 
> though.
> 
> David Roden - Akron, Ohio, USA
> EVDL Administrator
> 
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