On September 18, 2003 07:23 pm, James Sparenberg wrote: <snip> > ................................... (Less exposure always means decreased > sales. period. Anyone who says otherwise needs to go to work for > Ovaltine.) (note: Ovaltine was the #1 chocolate Milk powder in the US > with about 80% market share at one time. So they decided to stop > advertising, and cut sales staff. product line eventually died.)
Agreed..in the Depression it was also sold and marketed as a healthy milk replacement, true in the sense that it was a lot better for you than, say, Nestle Quik or the other imitators that popped up. (Ovaltine did contain real milk powder.) And they were good sales and marketing people too. We still have a depression era cafe known as the Ovaltine Cafe that started up serving a drink that was locally popular here..using Ovaltine intsead of milk in the coffee. The company caught wind of it in 1931 or so and considered suing for trademark infrigment. When the looked at what the cafe was doing and that it was, basically, free promotion they gave the cafe the okay to continue with the name. Until the product line died the continued with the drink and when they> just some food for thought. ( I spent toooooooo much time in logistics > the last 20 years. *sigh*) heard the line was dying they bought a warehouse full of it and continue to sell it to the present day. At vastly inflated prices, of course. :-) > > Now yes the sales numbers are small (they better be) One Fry's near > me does 300 RH boxes a month on average (insider knowledge here.) or > 3600 a year. They aren't the top store either. Times the 20 stores > they have, that's 72000 boxes a year. So a Walmart would order a lot > more boxes than 10000. > I doubt that system wide Walmart would order anything less. And we need to remember that Walmark sells a computer with MDK preinstalled so I'd suggest to all and sundry that they'd be delighted to be able to flog off a few boxed sets to sell to people who bought that fscked peice of junk called XP. That would be a natural partnership, and I doubt that even Wolfgang can find fault with that idea. :-) ttfn John
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