Reincarnation - it's a beautiful thing!The clip was uploaded in November 2006,its old but IMHO creatively done which begs some question . Most amusing(!) when the protagonist find himself to be reincarnated as a cat and decides to speed up the reincarnation process (so that sooner to be a human back to be able to hold & drink that gold liquid of Tiger Beer!) by killing himself by being electrocuted.?? [:(]
http://www.youtube.com/watch?v=blWZR3hyLp0&feature=player_embedded http://tinyurl.com/4y72brz The 75 second ad(picked up a Silver Lion in the Film category at the 54th annual Cannes Lions International Advertising Festival ) opens with a Chinese man arriving in the city on the back of a truck carrying ducks. As he looks across the street he sees a young man pouring a bottle of Tiger Beer in an outdoor bar. Mesmerised by the sight he walks into the path of a bus, only to reincarnate as a newly hatched bird in a nest above the bar. We're given a bird's eye view (literally) of an outdoor Tiger Beer billboard. The bird plunges towards the bar, this time to re-emerge in a restaurant fish tank. The sight of a waiter carrying a Tiger beer inspires the fish to leap out to its next reincarnation as a cat. The cat is quick to work out there's no sign of a Tiger Beer, just milk. Electrocution leads to the ultimate reincarnation as a man standing in front of a bar window with easy access to a Tiger beer. The twist of the tale is found in a panda bear's parallel journey. The tagline: "Taste It In This Life". 3D Software tools used seems to include the latest versions of Maya, ZBrush, Mudbox, Syflex, Renderman, Photoshop, After Effects, Shake and more VFX, 3D animation.
