Tiger Beer vs pint of Guinness "Your last desire and thoughts at the time of death determine to some extent the nature of your future incarnations." targeting an Asian audience Tiger Beer is an Asian beer brewed by Asia Pacific Breweries since 1932 http://www.apb.com.sg/ Interestingly in Malaysia, Tiger Beer is produced and marketed by Guinness Anchor Berhad (GAB).The "It's Time for a Tiger" slogan for Tiger Beer has run for decades since its inception in the 1930s.
The writer Anthony Burgess named his first novel Time for a Tiger (the first part of the Malayan trilogy The Long Day Wanes) after the advertising slogan. Burgess reveals in his autobiography that, when his "Time for a Tiger" was published, he asked the manufacturer, for a complimentary clock with the Tiger beer slogan. The brewery declined to offer this or any other free gift to him. But fourteen years later, when Burgess was more famous, it relented. In 1970, the company offered Burgess a privilege of which he could consume any of their beers free of charge while in Singapore. However, in his own words Burgess wrote in response: "But it was too late. I had become wholly a gin man." [:D] This film is quite obviously sponsored by Tiger beer
