Objectification of women and girls in our culture is pervasive
(Frederickson & Roberts, 1997).

http://www.findarticles.com/p/articles/mi_m2294/is_9-10_49/ai_110813265



 Objectification theory posits that the ubiquitous objectification of
women in our culture encourages body dissatisfaction, eating problems,
and other mental health concerns among girls and women (Frederickson &
Roberts, 1997). There are data that show that women are objectified in
the media, that girls and women experience a high rate of body
dissatisfaction and eating problems, and that exposure to objectified
media images of women is related to the experience of
self-objectification and body shame among women. One purpose of the
present study was to examine the links between these variables from a
developmental perspective by examining how grade-school girls
responded to objectified images of women. A second purpose was to
examine how grade-school boys responded to objectified images of men.
Although such images of men are less common in our culture, there is a
growing concern that they, too, might be problematic.

Objectification of women and girls in our culture is pervasive
(Frederickson & Roberts, 1997). In the media women's bodies are more
likely to be shown to advertise products and there is often a focus on
parts of the body, rather than the whole body, which emphasizes the
view of woman as an object (e.g., Archer, Iritani, Kimes, & Barrios,
1983; Kilbourne, 1994). Images of women are often sexualized, which
sends the message that men may "possess" women's bodies (see
Frederickson & Roberts, 1997). Greater sexual objectification of women
than men has been found in many media realms including fashion and
fitness magazines (Rudman & Verdi, 1993), "MTV" (music television)
commercials (Signorielli, McLeod, & Healy, 1994), and prime-time
television commercials (Lin, 1998).

In addition to being portrayed as sex objects, women presented in the
media are unrealistically thin (see Gilbert & Thompson, 1996; Levine &
Smolak, 1996 for reviews). Playboy centerfold models, Miss America
contestants, female television characters, and models in women's
magazines have all gotten thinner across time (Garner, Garfinkel,
Schwartz, & Thompson, 1980; Mazur, 1986; Silverstein, Perdue,
Peterson, & Kelly, 1986) whereas average American women have become
heavier (Spitzer, Henderson, & Zivian, 1999).




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