--- In [email protected], "Patrick Gillam" <[EMAIL PROTECTED]> wrote: > --- TurquoiseB wrote: > > > > A few years ago there was a fascinating article in Tricycle > > about Advertising and Buddhism. Very well written, it > > pointed out that the whole *purpose* of advertising was > > to create desire, desire strong enough that the target > > of the advertising feels he or she has to act upon it. > > Needless to say, this is rather counterproductive to the > > Buddhist notion of getting beyond having to act on one's > > desires. > > In 1985 or so I attended a conference for arts administrators > sponsored by the Iowa Arts Council. One of the presentations > dealt with psychographics, which lumps people into nine > different categories for marketing purposes. (Barry eschews > models, but I love 'em.)
For the record, I love 'em, too. But I try these days to look at them as a way to have fun, not with the idea that any of the models are actually true. > For example, one group consists of those who've attained > wealth and status, and another group consists of those who > strive to attain it. One markets to each group in a different > way. For example, a selling propositon for the strivers is, "This > will help you arrive at your goal." That message would make no > sense to attainers. > > At the top of the pile is a category for self-actualized people, > and guess what? It's practically impossible to market to them. > They don't have any buttons you can push! That's interesting. ------------------------ Yahoo! Groups Sponsor --------------------~--> Get fast access to your favorite Yahoo! Groups. Make Yahoo! your home page http://us.click.yahoo.com/dpRU5A/wUILAA/yQLSAA/JjtolB/TM --------------------------------------------------------------------~-> To subscribe, send a message to: [EMAIL PROTECTED] Or go to: http://groups.yahoo.com/group/FairfieldLife/ and click 'Join This Group!' Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/FairfieldLife/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
