What you mention about building a portfolio and a reputation is valid.
However keep in mind that if you ever try to raise rates with clients that
you're a little lower on they'll likely balk.


I made a decision to go with a low price point for specific reasons that may
not apply in every case.  Also, I'm not that worried about clients balking
when I eventually raise rates.  I'm pretty confident in my ability to make
myself indispensible. :)

Another thing I've done is offer a "New Client Discount".  If the
relationship with the client works out, this gives me the ability to get a
slightly better rate on a future project without making it seem like I'm
screwing them.
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