I asume that Macromedia had their reasons when they selected the name Flex. I
can think of a couple of reasons:
- Flex as Flash begins with the letters "Fl". This creates a connection between
the two products, from a marketing point of view since also the logo is similar.
- With the name Flex I think Macromedia wanted to underline how fleksible a
development tool Flex is.
As a final note, I think that comparing Flex to Coldfusion, which has been
around for much more time, is not completely fair. It takes time for a product
brand to get widely known.
That's just my thoughts on the subject.
Best regards.
Torben Nielsen
Starvision Studios
"Tariq Ahmed" <[EMAIL PROTECTED]> wrote:
__________
> Clean Clean DocumentEmail false false false
> MicrosoftInternetExplorer4 /* Style Definitions */
> table.MsoNormalTable {mso-style-name:"Table Normal";
> mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0;
> mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in
> 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt;
> mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times
> New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400;
> mso-bidi-language:#0400;} One of the things that pops up into the
> vast emptiness of my mind now and then is the naming of the Flex product. I
> know there is obviously a lot of marketing value already invested in the
> name, as well as mindshare.
>
> But one suggestion I have for Macromedia, is the next product you come out
> with come up with a distinct name #8211; it makes searching for the topic
> easier. Eg Coldfusion works fairly well because there are a lot of pages
> related to Macromedia Coldfusion, versus the rare topic of nuclear cold
> fusion; and fortunately the product name doesn#8217;t have a space in it
> which pretty much guarantees that #8216;coldfusion#8217; = the Macromedia
> Coldfusion.
>
> The word Flex however is extremely generic. Flex is a stock symbol for
> Flextronics, it#8217;s the name of a popular magazine, there#8217;s a GNU
> project called Flex, there#8217;s a popular TLC program called Ride with Funk
> Master Flex, as well as just the common use of the word in general literature
> (flex your power, flex your muscles, etc#8230;).
>
> So when using google, you often need to use #8220;macromedia flex#8221; in
> the search criteria. But that then requires all pages to keep using the full
> term to incur a match, and because its tedious to keep writing
> #8220;macromedia flex#8221;, most pages/sites/articles don#8217;t.
>
> Maybe the name can be tweaked slightly that still leverages the Flex
> branding, but is unique enough that it doesn#8217;t refer to such a diverse
> range of topics.
>
> Just a thought#8230;
>
>
>
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