Brendan Meutzner wrote:
Seems like Clint and Tariq are starting their own little marketing
campaign... throwing this out there to get some diggs and maybe promote
a bit more interest perhaps?
http://digg.com/search?s=adobe+flex
Brendan
On 10/5/06, Rogerio Gonzalez <rogerio.gonzalez@gmail.com
> wrote:
Hello everyone...
I think this is an extreme complicate issue.
Flex is based on Flash Player. At least in Brazil, softwares made in
Flash is "the coolest but not functional", "funny intros" or "games in
flash" and such. Is very difficult find some real developer for Flash
who really knows AS. And those, charge a fortune.
Based on that, and the plus that Adobe is "the photoshop company", make
a little difficult that clients believe on Flex.
I read on a blog (sorry, don´t remember where) that the better way of
sell an application on Flex, is not mention a word about flash player,
flex, macromedia or adobe. You tell the client what amazing things he
will have with this new technology and, after he go nuts, then you tell
him that the Big Adobe is who sign the tools.
Then you have other issue. Here, at least, the project managers have
the tendency to new technologies. But not new as meaning "the best"...
new as meaning "microsoft´s the best". I never agree with this vision,
but one project manager told me something interesting: "when you buy a
new car, you want the 'top most' from that well know company... you
don´t want something old, or refurbished."
I think that Adobe is on the right path. Gaining territory from below.
Making those project managers accept Flex before final clients. Making
those project managers indicate Flex for the applications.
Then, when clients begin to think in Flex before ask for an study, we
will have those 1.000.000 developers on stand buy :)
Today, at least here in Brazil, we don´t have much developers, so there
is no logic start selling projects without competent developers or we
will only mark adobe´s flex as a bad product for the clients (this
happen with dotNet and Java here in Brazil).
Regards,
Rogério Gonzalez
On 10/5/06, Ben Lucyk <
[EMAIL PROTECTED]> wrote:
Good points
Tariq. I completely agree about not only
targeting the developer base, but also those who call the shots and are
responsible for the technology direction of their company.
To be fair,
let me just throw out a quick kudos
to Adobe for starting to do a good job showcasing how Flex
compares/compliments
and sizes up next to AJAX style solutions with their Flex track at the
AJAX
World Conference over the past 2 days in Santa Clara.
http://www2.sys-con.com/ajax_glance.html
Ely
Greenfield held a good audience at
close attention with his "Choosing the right technology: Flex, AJAX,
and the FABridge"
presentation today.
PS.
Does the community get to vote on where the tattoo goes,
Tariq?? :)
With the right attention and some good pictures, we could
use that as a
marketing ploy of its own!
From:
[EMAIL PROTECTED]ups.com
[mailto:
flexcoders@yahoogroups.com]
On Behalf Of Tariq
Ahmed
Sent: Wednesday,
October 04, 2006
3:42 PM
To:
[EMAIL PROTECTED]ups.com
Subject: Re:
[flexcoders] Flex
Marketing
I agree
Paul.
But...
It definitely helps sell the case of Flex when customers feel confident
in the
technology you're promoting. Keep in mind that the majority of Flex
apps are
internal in nature, for the Enterprise
is where Flex excels. So you're not going to see the many holy s**t
apps that
already exist. E.g Jon Hirschi and Tom Ortega built an *AMAZING*
application
over at eBay... .easily could win the MAX best app award, but you'll
never hear
about it.
I think what Clint and I are asking for is to notch it up a bit, vs
"moving forward quietly..." Quiet makes it difficult to sell to a
customer that their next Gen Application is rooted in a technology they
never
heard of. Meanwhile the AJAX bandwagon beats very loud, and many
developers who
want to take things to the next level will have AJAX on the forefront
of their
minds as it's 'brand' recognition is so dominant. Technologists
gravitate
towards what they think is the 'industry standard'.
And it's not just about the mindshare of Developers that need to be
focused on.
It's more important to capture the minds of those who control the
budget and
cash flow. The Directors and VPs. All they keep hearing about is AJAX,
so from
a strategic point of view you want to go with what is perceived as mass
adoption (so that the support system is there, and that there's a large
talent
pool to draw/recruit from).
I personally want people to start believing that Flex is the industrial
strength solution, vs some "niche" boutique technology.
Paul Andrews wrote:
Is it just me that thinks
Adobe is doing fine just as they
are? I think the real Flex breakthroughs will come as developers start
releasing clever apps and people start saying "holy s**t".
I happen to think that
the developer support by Adobe (and
Macromedia before them) is phenomenal. Flex will move forward
quietly until it hits it's tipping point, then adoption will surge
ahead.
Don't worry too much
about promoting Flex - let your
applications do that for you.
----- Original Message -----
Sent: Wednesday, October
04, 2006 9:58 PM
Subject: Re: [flexcoders]
Flex Marketing
I'd agree to that. The marketing effort seems
to heavily rely on the
development community doing that job for them. Things like labs and
DevNet are
KEY to maximizing technology adoption - but people need to know about
it in the
first place.
To Restate Adobe's Goal: 1 000 000 Flex Developers by 2010.
Some HEAVY DUTY marketing is needed. It definitely made sense to
capture those
who are most amiable to Flex (CF and Flash developers) first and grow
from
there. I think someone blogged about this before; in that of course
Adobe
related blogs are going to be heavy proponents for Adobe technologies.
But now
it's time to penetrate into the rest of the world.
In polling my heavy duty tech friends in other industries, they BARELY
know
what Flex is. Many haven't heard of it. And some have heard of it, just
because
they heard me mention it.
Awareness of the brand and technology needs to be more prevalent.
Gimme a cool Flex decal and I'll put it on my car! :)
Clint Modien wrote:
I
mentioned this @ the Silicon Valley Flex User Group meeting the
other day but I wanted to reiterate it here and see if I could invoke
a response from Adobe.
Mr. Mendels?
Where is the marketing for Flex? Why keep the most beautiful
framework in the world for creating applications a secret? Where are
the Visual Studio style banner adds everywhere. Where is the buzz for
it on Slashdot. Why arn't other developers in the world standing up
and saying is creating applications really this easy!?!
I've seen the lights go on in a developers eyes when they get it.
When they see what 5 lines of code can acomplish with Flex. They get
excited. Excitement sells licenses.
(Gets off his soapbox and points to it...) ... Thoughts?
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