Let me just stress that at this stage the "tech" matters not. As I see
it's being mentions a good bit already.
What matters in the here and now is who we're talking to and what
Foresight wants to say.
What does Foresight want to be known for from it's audience of
"switchers"? Who are the switchers? It's a very broad group of people
that trying to cater to as a whole can really end up watering down a
direction.
For instance, a big-old shiny theme light appeal to the kids but adult
types might feel its too much. And then there's the even older folks who
can have a whole other opinion.
Would it be safe to say "switchers" are 3 groups of people?
* teens->30's
* 30's->50's
* 50's on?
These sets of people can be very different and isn't black and white.
There are gray areas. But this is what happens when you're trying to
cater to such a broad category of people. Ultimately, it might need to
be narrowed to exclude some people.
-Cory K.
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