Exactly. And the desire to buy--the want and the need--are in the province of 
marketing. That is why the makers of some of the shoddiest goods on the planet 
prattle on about quality, as if it were a thing-in-itself. In many cases, it is 
a subjective perception and subjective 
opinion.http://www.tekwrytrs.com/Specializing in the Design, Development, and 
Production of:Technical Documentation - Online Content - Enterprise Websites> 
Date: Fri, 19 Oct 2007 14:06:06 -0400> From: techcommdood at gmail.com> To: 
tekwrytr at hotmail.com> Subject: Re: radical revamping of techpubs> CC: gflato 
at nanometrics.com; framers at lists.frameusers.com> > People buy things out of 
need and want. If the quality sucks, and they> need it, what are they going to 
do? If an insulin pump eats batteries> at a 20% higher rate than advertised, 
the quality sucks, but that> doesn't mean that the product isn't needed. It's 
up to the company to> fix the quality flaws and bring the product up to market 
expectation.> > No product is ever perfect. That's near impossible to do. But 
darn> close is attainable.> > And quality is very much objective in most 
products given that you can> collect quality metrics on the products 
themselves, log bugs, measure> impact, etc.> > On 10/19/07, Technical Writer 
<tekwrytr at hotmail.com> wrote:> >> > And yet people still buy it. If they did 
not, issues of quality would be irrelevant; only the "quality" items would be 
purchased, the "crap" would languish on the dealer shelves, and we would be 
working rather than having this 
discussion.http://www.tekwrytrs.com/Specializing in the Design, Development, 
and Production of:Technical Documentation - Online Content - Enterprise 
Websites> > -- > Bill Swallow> HATT List Owner> WWP-Users List Owner> Senior 
Member STC, TechValley Chapter> STC Single-Sourcing SIG Manager> 
http://techcommdood.blogspot.com
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