First to market only works until the second one to market arrives, at which point it then the market share leans toward the company who demonstrates best understanding of the market through their product coupled with the best marketing team.
On 10/22/07, Pinkham, Jim <Jim.Pinkham at voith.com> wrote: > There's something to be said for a first-mover advantage, but I'm > increasingly less inclined to believe that it's "huge." For some > companies and some products, it might be worth as little as 90 days. For > many, perhaps a year. But companies that focus on widespread utility, > pay heed to excellence in customer service, and are sensitive to both > upfront price and total cost of ownership compete very well in today's > marketplace. -- Bill Swallow HATT List Owner WWP-Users List Owner Senior Member STC, TechValley Chapter STC Single-Sourcing SIG Manager http://techcommdood.blogspot.com
