Ah thats quite a funny video.

If you could clarify what you meant via the scrolls and handles
analogy, I would be appreciative.

Thanks,
Greg Sonnenfeld





On Sat, Jul 23, 2011 at 11:33 PM, Bruce Sherwood
<bruce.sherw...@gmail.com> wrote:
> Clearly, this is very much a moving target.
>
> After scrolls were first introduced, was there a lot of innovation
> getting the handles just right?
>
> There is an absolutely wonderful video on how to use something called
> a "book" in a medieval monastery, produced by Norwegian TV:
>
> http://www.youtube.com/watch?v=xFAWR6hzZek
>
> Bruce
>
> On Sat, Jul 23, 2011 at 7:30 PM, Greg Sonnenfeld <gsonn...@gmail.com> wrote:
>> In college, I had a tablet I would use often for note taking and
>> homework assignments, The few e-books I had greatly simplified the
>> homework process, as i could cut and paste homework problems and
>> diagrams from the book into my homework and mark them up.
>>
>> I look forward to the day where e-text books are fully interactive,
>> where students could perform simulations, write codes, or write and
>> submit there homework within fields and figures in the book ( which
>> would ideally be done on a tablet with a stylus). I'm betting a
>> prototype of such a book could be made using CDF. Though, I think a
>> great deal of iteration would be needed to give the book a fluid feel
>> that would satisfy most textbook consumers.
>>
>> ****************************
>> Greg Sonnenfeld
>>
>>
>>
>>
>>
>>
>> On Sat, Jul 23, 2011 at 4:06 PM, Edward Angel <an...@cs.unm.edu> wrote:
>>> As much as I like the idea of a 3D electronic book, I don't believe it will
>>> make an huge impact; maybe when electronic media get to the point where
>>> writing notes and going back and forth are really as easy as with a physical
>>> book.
>>> One of the pressures we face as textbook authors is that unless I have a
>>> very good website to provide additional support (ppt lectures, electronic
>>> versions of all figures, programs, etc) I lose a lot of adopters. As Bruce
>>> knows that's a lot of work.
>>> The analogy between book reps and pharmaceutical reps is interesting.
>>> However there is an order of magnitude difference in renumeration. I've
>>> known health science faculty to give up tenure to become drug reps but I
>>> have never seen that happen with a physics or engineering faculty member.
>>> However, in both cases the job of the rep has changed from knowing a lot
>>> about the product to being able to get into a faculty office and get samples
>>> to someone who really doesn't want to talk to you.
>>> In NM, most UNM students are self-supporting and wind up buying their own
>>> textbooks. There has been a huge cultural shift which goes beyond the money
>>> issue. I would never think of selling a book after taking a class but
>>> students today have an entirely different attitude towards media. Of course
>>> when a biology 101 textbook costs $250 (really does) the $$ matter.
>>> What does seem to be changing is the popularity of on-line courses. At UNM
>>> there are now 8000 student enrollments in such classes each semester. For
>>> many years I fought against such classes as not being up to the standards of
>>> a live class with real interaction. But with the new tools available to put
>>> together on-line courses and to interact with students on-line, I'm
>>> reconsidering my view. Perhaps that's where Bruce and I might find a lot of
>>> agreement. With an on-line format, students can access a lot of 3D demos and
>>> all kinds of other material that could not be in a physical book. I'm going
>>> to develop such a course this fall.
>>> Ed
>>> __________
>>> Ed Angel
>>>
>>> Chair, Board of Directors, Santa Fe Complex
>>> Founding Director, Art, Research, Technology and Science Laboratory
>>> (ARTS Lab)
>>> Professor Emeritus of Computer Science, University of New Mexico
>>>
>>> 1017 Sierra Pinon
>>> Santa Fe, NM 87501
>>> 505-984-0136 (home)   an...@cs.unm.edu
>>> 505-453-4944 (cell)  http://www.cs.unm.edu/~angel
>>>   http://artslab.unm.edu
>>> http://sfcomplex.org
>>> On Jul 23, 2011, at 2:54 PM, Bruce Sherwood wrote:
>>>
>>> I'll mention that the smart physics textbook editor at Wiley, whom we
>>> work with, a few years ago gave a very analytical talk at a physics
>>> education conference on why textbooks MUST move to electronic form. He
>>> gave a convincing summary of how the current scheme is dysfunctional
>>> for everyone -- students, authors, faculty, and publishers. The only
>>> group he could identify for whom it sort of works is university
>>> bookstores, and even that group is going under as students buy books
>>> over the web.
>>>
>>> The current high costs are due not only to production costs but also
>>> to the counterintuitive situation that competition drives prices
>>> higher. Publishers spend a lot of money on reps who try desperately to
>>> get a few minutes face time to tell uninterested faculty why they
>>> should use the latest book. The situation is similar to that of
>>> pharmaceuticals, where company reps try to talk to doctors. The
>>> fundamental issue is that in the case of both textbooks and drugs, the
>>> prescriber isn't the same person as the buyer.
>>>
>>> Among the many dysfunctions one is almost humorous. A lot of money is
>>> spent trucking books back and forth between publishers and university
>>> bookstores, thanks to tax laws that require paying taxes on physical
>>> inventory.
>>>
>>> An interesting aspect of textbook prices is that it is the parents who
>>> pay the (high) price to buy the textbook, but it is the student who
>>> gets the (significant) money from selling the used book. This exchange
>>> presumably contributes to the fact that very few students now keep
>>> their college textbooks.
>>>
>>> One possible change that interests our editor and us is that one can
>>> imagine making an electronic textbook be highly interactive, not just
>>> a replacement for paper, in which case an ebook could look much more
>>> attractive. This possible context is one of the motivations for the
>>> work I'm doing with David Scherer to make it easy to write 3D
>>> animations that run in a browser. We're making good progress on this.
>>>
>>> Bruce
>>>
>>> On Sat, Jul 23, 2011 at 1:39 PM, Edward Angel <an...@cs.unm.edu> wrote:
>>>
>>> I suspect it's a rather hopeless venture, at least for technical books.
>>>
>>> I just spent a couple of days with my editors at Addison-Wesley. Since I
>>>
>>> have about 250 adoptions of my textbook in the US, both I and AW are very
>>>
>>> interested in all these issues and have been following the various attempts
>>>
>>> publishers are using to try to make money using the internet. For example,
>>>
>>> AW created CourseSmart where students get access to the book on the internet
>>>
>>> for the semester at about half of what the physical book would cost. That
>>>
>>> venture doesn't seem to be doing very well. Part of the reason is purely
>>>
>>> economic. If a student can resell the book to the bookstore at the end of
>>>
>>> the semester for 50% then why use the electronic version.
>>>
>>> But the most salient factor seems to be that students do not like reading
>>>
>>> technical books on ipads, kindles or any other device. One interesting
>>>
>>> option is that some publishers are offering is a combined option where you
>>>
>>> get both the physical book and the electronic version for a little more than
>>>
>>> the cost of the physical book. Students seem to like option that since they
>>>
>>> can have the electronic version on a portable device while in class but use
>>>
>>> the physical book to study with. But of course that costs even more than the
>>>
>>> outrageous prices students have to pay for just the physical book.
>>>
>>> All in all, the publishers have not a clue as to how to get out of the death
>>>
>>> spiral they're in. Once the used book sellers got organized, the publishers
>>>
>>> responded by hounding authors to do new editions every couple of years, an
>>>
>>> act that drove the price of textbooks through the roof since most of the
>>>
>>> cost is in the production of the book not in the marginal cost of printing
>>>
>>> more copies. It's gotten to the point where at a place like UNM where
>>>
>>> students really struggle financially, the cost of textbooks is edging to
>>>
>>> towards the cost of tuition. Many of us authors have seen our royalties stay
>>>
>>> the same as the cost of books rises while the numbers sold go down but we
>>>
>>> don't feel very good about the situation.
>>>
>>> Ed
>>>
>>> __________
>>>
>>> Ed Angel
>>>
>>> Chair, Board of Directors, Santa Fe Complex
>>>
>>> Founding Director, Art, Research, Technology and Science Laboratory
>>>
>>> (ARTS Lab)
>>>
>>> Professor Emeritus of Computer Science, University of New Mexico
>>>
>>> 1017 Sierra Pinon
>>>
>>> Santa Fe, NM 87501
>>>
>>> 505-984-0136 (home)   an...@cs.unm.edu
>>>
>>> 505-453-4944 (cell)  http://www.cs.unm.edu/~angel
>>>
>>>   http://artslab.unm.edu
>>>
>>> http://sfcomplex.org
>>>
>>> On Jul 19, 2011, at 9:17 AM, Owen Densmore wrote:
>>>
>>> Interesting: digital rental of text books at amazon:
>>>
>>>     http://www.iclarified.com/entry/index.php?enid=16101
>>>
>>> Others have done this sort of thing but this is pretty big-time.  And I
>>>
>>> notice that this is not only for the kindle device, but also for your
>>>
>>> computer, phone, ipad via their kindle apps, which now allow color, even
>>>
>>> though the kindle itself is black/white only.
>>>
>>>         -- Owen
>>>
>>> --
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