On Friday, July 5, 2002, at 02:14 PM, Michael Bryan Bell wrote:

>>> Apple's "Gotcha" repair pricing is the major reason I will
>>> never again buy an Apple laptop. By contrast I have some amateur
>>> radio gear made by TenTec, a small Tennessee manufacturer. I sent one
>>> in for repair of a volume control, and a week later it came back with
>>> a whole new control panel and a bill for $30 for the repair.
>>>
>>> TenTec has my undying loyalty. Apple is another matter.
>>
>> Radio gear is a completely different matter. what computer manuf. repairs
>> laptops for $30? I'm guessing the answer is something close to "none".
>
> Uhh... Tentec's amateur radio gear can cost anywhere from $400 to $4000.
> This isnt radio shack stuff.
>
> I think you completely missed her point- which was that good quality plus
> great customer service and standing behind your product produces profound
> customer loyalty. Apple used to have both- but both have suffered greatly
> but they still charge premiums.
>
> Dyna isn't the only person saying this, or being bit by it. I even saw a
> larger news corp article picking up on it recently.

I buy dozens (and some times dozens of dozens) of Apple units each year. I 
guess I just have to disagree that Apple's service and support are 
suffering, and I'll have to disagree that they charge a premium for out of 
warranty repairs. Check out Dell's out-of-warranty service pricing 
sometime, or Gateway's (horrendous!). HP and Compaq aren't cheap either.

This is a different industry, and the retail price of the goods involved 
has nothing to do with the cost of repairs. Apple's competing with other 
computer manufacturers, not with amateur radio manufacturers. If Tentec 
can afford to offer out-of-warranty repairs to their customers for that 
price, good for them. I'd be willing to be that their competitors have to 
offer similar pricing to stay competitive.

Apple has to compete with Gateway, Dell, and HP/Compaq. Rather than 
comparing (or trying to compare) Apple's repair pricing with Tentec, check 
out these companies' repair pricing policies sometime. You'll find that, 
should you decide to take your business elsewhere, you'll be paying about 
the same, and sometimes more, for out-of-warranty repairs.... (fwiw, Dell 
is so touchy about the expense of their out-of-warranty pricing that you 
have to provide a valid serial number to get that deep on their website, 
if it's there at all).


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