On Monday, September 23, 2002, at 05:09 PM, Dan Knight wrote:

> I, too, am an Apple shareholder, but I think I need to remind Kenneth
> Stevens that Apple is one of very few computer companies that is
> profitable these days. From my perspective, .mac smacks of desperation.
>
> As an Apple stockholder and mac.com email user, I wish Apple had given
> the two million plus iTools users a $10/year email only option. At that
> price I and maybe 500,000 others would stick with it, adding $5 million
> more to Apple's bottom line and creating good will -- Apple, a company
> that listens.

Dan:

It is not always possible to do a cost/benefit analysis on how we spend 
our money.
15 months ago I responded to an appeal from you to keep Low End Mac 
going, and I am happy I did.  Still, it would be hard to equate the $25 
I sent with any direct benefit or if I could have gotten the same 
information elsewhere at a better price.  I thought, and continue to 
think, that keeping certain services going is in the benefit of the Mac 
community.

Pricing a product is a tricky process, I have no idea on what Apple's 
costs are so I wouldn't know where to start.  The mistake may have been 
in offering the services for free in the first place.  By doing so, 
they established the perceived value at $0.

Clearly "The Mac Show Live" priced their product too high, and 
disappeared as a result.  Yes, I sent money to them also, before I knew 
Shawn King was leaving the show.

Hoping we can disagree and remain friends.

Ken


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