Hoggan = DeSmogBlog. The book is essentially a dead-tree version of the
website.

On Sun, Jan 24, 2010 at 12:31 PM, [email protected] <
[email protected]> wrote:

> > The insurance industry has most to lose if they are not!
>
> Insurance companies make money by scaring their customers and
> competitors. What matters is not whether there are few or many
> hurricanes. What matters is that the customers and competitors are
> scared into believing damage will be high, so that customers will pay
> high insurance premiums and competitors will shy away from
> undercutting you. Then, as it turns out that the actual damage is low,
> you make tons of money.
>
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