This is about the difference between gadgets and gadget ads: http://adwords.google.com/support/bin/answer.py?hl=en&answer=74805
The idea behind viral marketing is to create a gadget that promotes a company's products or services yet at the same time is useful and appealing enough that people will want to use it share it with their friends. cheers! On Apr 24, 12:32 pm, Alexandre Gomes <[email protected]> wrote: > Thanks Michael, > > Is it complicated to transform a standard gadget into an ad gadget? > > Could you please explain a bit how the viral marketing works for a customer? > > Best wishes, > Alexandre > > On Fri, Apr 24, 2009 at 5:23 PM, Michael <[email protected]> wrote: > > > Hi Alexandre, > > > Some people are doing this but it's not a way to get rich quick, and > > there's work involved. > > > The click through rates for AdSense ads embedded in the home view of a > > gadget are usually very low and the eCPM is even lower. Also, some > > people will refuse to even consider using a gadget if it contains any > > AdSense ads at all and many more simply ignore them. > > > AdSense ads pay well when they match up with content that is of > > genuine interest to the visitor. > > > Indirect methods much work better. For example, imagine a gadget that > > calculates electrical resistance linking to a well written tutorial > > about calculating resistance and other electrical engineering topics. > > Ads in that tutorial would likely be about measurement instruments or > > engineering software and would be of genuine interest to the visitor. > > The CTR and eCPM in that case would be much better than what you might > > get from a "Free Ringtones!!" text ad just beneath the resistance > > calculator in the gadget. > > > Another growing market is for OpenSocial gadgets. Webmasters who are > > trying to create communities and make their sites "stickier" will > > often pay for custom gadgets that are more suited to their purposes > > than the gadgets that are available for free. > > > Also a number of very large companies have used gadgets for ads and > > viral marketing. You can see some examples of these athttp://echo3.net/ > > > Echo3 Online Services is a group of contractors who among other > > things, create gadgets for clients who don't have the time or > > expertise to do it themselves. [Disclaimer: it is my company =)] > > > Hope something in all that helps and good luck with your efforts. > > > On Apr 24, 6:47 am, agomes <[email protected]> wrote: > >> Hi all, > > >> I developed a couple of gadgets with a niche target audience. > >> Before I dedicate myself fulltime to this technology can you guys > >> share some experience about if this is a viable way to make a living? > > >> Is it possible to leverage ad sense in the gadget and if so how > >> profitable can it be? > > >> Thanks for your ideas, > >> Alexandre > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "iGoogle Developer Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/Google-Gadgets-API?hl=en -~----------~----~----~----~------~----~------~--~---
