Thanks once again Michael, Just one last question:
Do you use standard gadgets, gadget ads or both for viral marketing purposes? Do you reach your target customers with gadget links in emails or is there another propagation method? Best wishes, Alexandre On Sat, Apr 25, 2009 at 2:39 AM, Michael <[email protected]> wrote: > > This is about the difference between gadgets and gadget ads: > http://adwords.google.com/support/bin/answer.py?hl=en&answer=74805 > > The idea behind viral marketing is to create a gadget that promotes a > company's products or services yet at the same time is useful and > appealing enough that people will want to use it share it with their > friends. > > cheers! > > On Apr 24, 12:32 pm, Alexandre Gomes <[email protected]> wrote: >> Thanks Michael, >> >> Is it complicated to transform a standard gadget into an ad gadget? >> >> Could you please explain a bit how the viral marketing works for a customer? >> >> Best wishes, >> Alexandre >> >> On Fri, Apr 24, 2009 at 5:23 PM, Michael <[email protected]> wrote: >> >> > Hi Alexandre, >> >> > Some people are doing this but it's not a way to get rich quick, and >> > there's work involved. >> >> > The click through rates for AdSense ads embedded in the home view of a >> > gadget are usually very low and the eCPM is even lower. Also, some >> > people will refuse to even consider using a gadget if it contains any >> > AdSense ads at all and many more simply ignore them. >> >> > AdSense ads pay well when they match up with content that is of >> > genuine interest to the visitor. >> >> > Indirect methods much work better. For example, imagine a gadget that >> > calculates electrical resistance linking to a well written tutorial >> > about calculating resistance and other electrical engineering topics. >> > Ads in that tutorial would likely be about measurement instruments or >> > engineering software and would be of genuine interest to the visitor. >> > The CTR and eCPM in that case would be much better than what you might >> > get from a "Free Ringtones!!" text ad just beneath the resistance >> > calculator in the gadget. >> >> > Another growing market is for OpenSocial gadgets. Webmasters who are >> > trying to create communities and make their sites "stickier" will >> > often pay for custom gadgets that are more suited to their purposes >> > than the gadgets that are available for free. >> >> > Also a number of very large companies have used gadgets for ads and >> > viral marketing. You can see some examples of these athttp://echo3.net/ >> >> > Echo3 Online Services is a group of contractors who among other >> > things, create gadgets for clients who don't have the time or >> > expertise to do it themselves. [Disclaimer: it is my company =)] >> >> > Hope something in all that helps and good luck with your efforts. >> >> > On Apr 24, 6:47 am, agomes <[email protected]> wrote: >> >> Hi all, >> >> >> I developed a couple of gadgets with a niche target audience. >> >> Before I dedicate myself fulltime to this technology can you guys >> >> share some experience about if this is a viable way to make a living? >> >> >> Is it possible to leverage ad sense in the gadget and if so how >> >> profitable can it be? >> >> >> Thanks for your ideas, >> >> Alexandre >> >> > > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "iGoogle Developer Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/Google-Gadgets-API?hl=en -~----------~----~----~----~------~----~------~--~---
