There's no limit on the number of users so far as I know, can you link into 
the TOS or copy the exact text so I can google for it (is this by client 
IP?).  From the last time I was looking through the TOS (it's changed since) 
I believe there were only limitations imposed on the number of geocoding 
requests made.  If you already have your lat/lngs in a DB or can pre-compute 
them rather than basing them on user input (as in you don't let the user 
just put in an address and decode but rather you're working with a static 
list of locations) then I don't think your likely to hit this limitation. 
 Depending on the concurrency of usage among your users you could run into 
DOS responses from google maps service as well if the requests are happening 
too quickly for these geocoding requests but I don't think the same holds 
true for tiles (so far I've never seen that issue arise though I have 
seen/experienced the DOS response when making a ton of geocoding requests in 
a loop).  Generally speaking it seems like the maps team is pretty lenient 
in their reading of their own TOS, I've seen quite a bit of code out in the 
wild and on the forums here that I would consider questionable in terms of 
the TOS but have never really seen anyone enforcing it or telling someone 
else they need to abide by xyz aside from having the site in a "public 
space" and not doing anything that seems like tile scraping.  As it sounds 
like this is a commercial product I understand the concern and would try to 
call someone at google to see if they can supply an answer without having a 
premiere account what your limitations would be (maybe ask for a premiere 
sales person and they should have the info).

If you find out more details and it turns out there is some limitation based 
on "users" please post back as I'd like to be aware of this for future 
clients.  On these forums I know Pamela Fox and Thor Mitchell tend to 
"moderate" from the google side so perhaps they'll chime in on here.

Thanks,
Shaun

PS searching the TOS the only ,000 I see is:
(b) *No Direct Marketing.* You must not print more than 5,000 copies of 
sales collateral materials containing a screenshot of the Content for 
purposes of commercial sales lead generation ("*Direct Marketing*") or 
incorporate the Content as a core part of printed matter (such as printed 
maps or guide books) that you redistribute for a fee. You must contact the 
Google 
Maps API Premier sales 
team<http://www.google.com/support/enterprise/bin/request.py?contact_type=gme&utm_campaign=en-us-codeterms>
 to 
obtain a direct license if you desire to do either of the above.

What section are you looking at in there?

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