The reason? My conjecture is that Christian Christmas (the Dec. 25th one, as 
opposed to Greek or Russian Orthodox Christmas) is a holiday that Marketing 
believes is celebrated by a vast majority of our followers/fans/whatever. 

I'd bet they have plans to say "Happy New Year", too. Because a vast majority 
of our social media followers observe that too.

I don't celebrate the birth of Christ, but I do have a meal and exchange 
presents with my married family, which doesn't believe in any one religion. 
Before I met my spouse, I attended any number of "orphan Christmas" or 
"gathering together while everyone else celebrates Christmas" gatherings. 

If anything, I'm surprised that people aren't calling out the inherent 
consumerism in the messages - it's all about Santa and presents. 

I saw the Facebook message and I thought it'd be odd to tell Mozilla Firefox 
what I got for Christmas. But not because of any religious affiliation or lack 
thereof. Perhaps if it was something that other people might want to read, like 
"what is your favorite Christmas memory" or even "Christmas is coming, what's 
your favorite holiday memory?" That way those who don't celebrate could be 
included, because surely they celebrate *some* holiday.

http://www.facebook.com/Firefox
Dec 25th, early morning Eastern Standard Time in the US: "OMG...presents! Did 
you get presents? What did you get?"
Dec 24th: "Will you be using Firefox to track Santa this year? We've put out 
the milk and cookies, and carrots for the reindeer: http://www.noradsanta.org/";
    - note that this is actually related to Firefox. 
Dec 23rd: "Happy holidays! Our gift to you - our Facebook fans - free 
wallpapers for your computer or other devices. This link lets you chose your 
color, and then your size: http://mzl.la/UZS0Li";
Dec 22nd: "Although the Mayan calendar ended yesterday, we see you're still 
here browsing the Web! And did you know that you can download Firefox in Mayan? 
http://mzl.la/12wz3VQ";
Dec 21st: "Does your best friend use Firefox?" (with a pic of 2 people wearing 
FF shirts)
Dec 20th: "Have a safe and secure holiday, online and off." (with an image with 
the firefox logo that says the same thing)
Dec 19th: "What's your favorite Firefox t-shirt?" (with a pic of probably 2 
dozen t-shirts)
Dec 18th: "2012 was the Chinese Year of the Dragon, but around here, we think 
it's the year of the Fox. Firefox for Android, that is. Have you seen all the 
cool features from 2012? http://mzl.la/TRgswV";

Other than numerous mentions of holiday shopping (many of which are Firefox 
related, like using Private Browsing to make sure your gifts are a secret), US 
Thanksgiving was mentioned on Nov 22nd (just with "Happy Thanksgiving, 
everyone!"). That's extremely US-centric, and nobody complained there. Nov 11th 
saw a mention of "Friendship Day"*. Nov 9th saw Firefox's 8th birthday. Nov 5th 
said "Happy World Wide Web Day". 

Sept 25th offered "a fall theme" to Firefox, also Northern-Hemisphere-centric.

So, those are some data points.....Not to mention that holiday mentions are way 
too late for, say, Australian Firefox fans to care.

You can't please everyone. 

As a Jew, I recognize that when someone says "Merry Christmas" to me, they want 
me to have a good Dec. 25th (unless they're Russian or Greek Orthodox....and I 
live in a town with very large Armenian and Greek populations, so there are 
plenty of Christmas celebrations still to come).

With that being said, I hope everyone had a good Dec 25th, and hopefully 
Marketing will see some points and improve. We don't need to be Google with a 
different message most days.

My opinion is I would have rather the Facebook page's message have been about 
peace and love instead of presents and consumerism, but I'm not offended or put 
off by that.

-Sheeri

*note that International Friendship Day is in early August, so I'm not sure 
what happened there.


----- Original Message -----
From: "Rubén Martín" <[email protected]>
To: [email protected]
Sent: Wednesday, December 26, 2012 4:48:20 AM
Subject: Re: Firefox and Christmas

El 26/12/12 00:47, Jusai Prieto escribió:
> I don't totally agree.
>
> I am the social media manager at Mozilla Hispano and we have also posted 
> about Christmas (without using terms relating to religion) and we had no 
> negative comments. Regardless, I think what you comment should be voted on by 
> the community, because I see no way how that goes against the community 
> guidelines because we are looking for engagement and not the exclusion. 
> Maybe the option is changing the tone in the posts on the social media 
> accounts of Firefox...
What the reason for referring to Christmas and not to all other
religious festivities? Which ones should we choose? Why?

It's easier not to refer to any, so you won't exclude anybody.

Regards.

-- 
Rubén Martín [Nukeador]
Mozilla Reps Mentor
http://www.mozilla-hispano.org
http://twitter.com/mozilla_hispano
http://facebook.com/mozillahispano



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