There is lots of great discussion here. Thanks for all the feedback and for voicing your concerns.
I've been managing our Firefox social media accounts for a couple years, and I helped write our posts, including our holiday-themed content. With our current process, me and Carmen, our content editor, write engaging content that our millions of Firefox fans will enjoy. This content should take into account our messaging priorities and always hold up to Mozilla's values. Once drafted, the content is then approved by our content team in User Engagement before it is posted. We try to be very careful about avoiding posting content related to personal viewpoints such as politics or religion. We do try to mention relevant holidays when we think our fans will enjoy the content. Some responses below. On Thursday, December 27, 2012 3:05:43 PM UTC-8, Majken Connor wrote: > My point also wasn't to call out the fact that the reference was > > specifically Christian. My point was that up until a point the holiday > > posts were broad and therefore more inclusive, then there were specific > > posts about only one celebration. On top of that it makes indirect > > references to religion though I do respect that it was being avoided as > > much as possible. We did try to avoid direct references for religion for reasons mentioned above. Most of our holiday posts are pretty broad. The specific ones about Christmas were published later in December as Christmas day approached and it was therefore more relevant. > The real issue I want to raise is that we have community guidelines about > > being inclusive that focus around leaving our personal differences at the > > door, eg religion, politics, culture, and coming together in forwarding > > Mozilla's values. This poses an interesting question, especially for > > engagement, in terms of how much we should follow that distinction as we > > act on behalf of Mozilla. Should Mozilla assets focus on Mozilla specific > > news and events, or should we use "off topic" cultural/political events to > > help raise our visibility? How do we do that right? This is a key question. I think it's okay to leverage non-Mozilla new and events when it's appropriate for users and is consistent with our values. Lots of international days and holidays are great opportunities. A few examples are Friendship Day, Thanksgiving (United States), and One Web Day. > The popcorn political ad maker during the US election is an interesting > > example. It acknowledged a world event without taking a side in the event > > and directly promoted a Mozilla technology. In fact you made the ad about > > yourself, not about any real candidates. This feels more on the right track. I love this example, and I'd like to see us have more activities like this that we can feature on our channels. _______________________________________________ governance mailing list [email protected] https://lists.mozilla.org/listinfo/governance
