On 2014-08-26 5:43 PM, Asa Dotzler wrote:

IMO, I doubt that it's "we no longer care about that threat" as much as Mozilla's leadership deciding that not playing the game at all, giving up on building products and educating users that might positively influence the rules of the game, and ceding the space to entities with less scruples than Mozilla, is a worse outcome than playing the game knowing that it's kind of ugly and impure. At least if you're in the game, you have the opportunity at influence.

For what it's worth, I think that a marketing-driven business model will exist for as long as the Internet exists; by and large people have demonstrated - even if they're not always fully informed about the details of the transaction, sure - that they're willing to trade off a degree of privacy for a degree of convenience, entertainment and security.

I don't think we're going to be able to build the Web We Want without engaging with the business models that underpin the Web We Have as much as the tech does. The trick is show people on the marketing side of the table that a minimally intrusive approach that's respectful of privacy concerns is also a good return on their investment while also providing our users with the choice to not participate.

Oddly enough, that's why I think that Chris Beard's idea of a very strict privacy-centric Firefox is going to be important for any marketing efforts we do, to show those users who care a lot about personal privacy that it still matters to us, and that we're still putting the work into giving people the option of saying no.

- mhoye
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