> -----Original Message-----
> From: [EMAIL PROTECTED] 
> [mailto:[EMAIL PROTECTED] On Behalf Of Andrew Patterson
> Sent: Wednesday, 9 August 2006 12:17 PM

> True - the Atlas provides information for a GP about 
> themselves so is not so threatening.. not sure how keen 
> they'd be to see it compared against other practices.

My practice is extremely keen to see how we are doing compared to other
practices. 

Finding out that we are doing worse than the median would strongly
motivate us to do better.  Finding out that we are doing better than the
median would be a very powerful marketing tool for our practice.  We
could say in our practice brochure things like (depending on what was
found in the comparison between us and other practices): 

"Patients in our practice have lower cholesterol, blood sugar and blood
pressure, fewer heart attacks and strokes, less cancer and are healthier
overall than patients in most other practices in the area."


Oliver Frank, general practitioner
255 North East Road, Hampstead Gardens
South Australia 5086
Ph. 08 8261 1355  Fax 08 8266 5149
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