At 12:21 PM 19/07/2005, Ben Ruset wrote:
The one thing that GS has that nobody else can touch is the "brand." Most
customers (lemmings) feel safer dealing with a big name company rather
than Joe Blow Computer the sole proprietorship. It gives customers a sense
of security in that they have a large company to hold accountable when
there are problems.
The problem with small companies that there are a good number of rip off
artists out there, and once someone is burned by a small shop, he/she is
leery to try another one.
In addition, GS members are also insured & bonded. How many local techs
can say the same?
I'm insured, but not bonded. Is that something I should consider?
T
