It would be great to bring further clarity to this... There is lots of enthusiasm for the mark, the XO laptop, and Sugar. We should find a way to best leverage it for all.
-walter On Fri, Dec 5, 2008 at 8:58 AM, Robert D. Fadel <[EMAIL PROTECTED]> wrote: > > Walter, > >>That said, OLPC owns that mark, so Sugar Labs cannot use it as a >>brand--they have asked us not to--but we can continue to use it in the >>interface itself. > > Just to spin it differently. OLPC can not be selective in enforcing its > trademarks. And OLPC wants those trademarks to be used. We have been working > on a "badges" program that makes for easier licensing of some marks by > friends, user-groups, partners and vendors. SJ, Justin Mikowski - our legal > intern -, and I hope to have this program out before the end of the year. > > I think SugarLabs, OLPC and the rest of the community are serious about > discovering the space we are working in together. So if there is broader > interest in the OLPC owned marks we should discuss licensing, co-branding, > etc that is consistent with and demonstrates those partnerships. > > Robert > > > "Walter Bender" <[EMAIL PROTECTED]> > Sent by: [EMAIL PROTECTED] > > 12/05/08 07:40 AM > > To > "Jameson Quinn" <[EMAIL PROTECTED]>, "Tomeu Vizoso" > <[EMAIL PROTECTED]> > cc > Christian Marc Schmidt <[EMAIL PROTECTED]>, iaep > <[email protected]>, Bernie Innocenti <[EMAIL PROTECTED]> > Subject > Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo) > > > > > It is very cute. > > Regarding the XO logo itself, in my experience in talking to people, > it is very closely associated with Sugar, the interface, more so than > the OLPC-XO hardware, which is seemingly more associated with the > bunny ears and the handle. I was just speaking with a group interested > in Sugar on other hardware and they were pretty insistent on keeping > the XO icon on the homepage, even though I told them it was easily > replaced. > > That said, OLPC owns that mark, so Sugar Labs cannot use it as a > brand--they have asked us not to--but we can continue to use it in the > interface itself. > > -walter > > On Fri, Dec 5, 2008 at 7:30 AM, Tomeu Vizoso <[EMAIL PROTECTED]> wrote: >> On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn <[EMAIL PROTECTED]> >> wrote: >>> I think that Sugarlabs can do better at branding in general. A good >>> branding >>> presence has related logos for the organization and for the product; >>> color >>> swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at >>> most 3 at a time); a decorative font; and more workaday serif and >>> sans-serif >>> fonts chosen to go well with the decorative font. >>> >>> I'm not saying we need all of this tomorrow, but that should be the >>> direction we're heading. Think, for instance, of the excellent branding >>> of >>> the Obama campaign, which AFAIK was completely available to the >>> grassroots >>> and nevertheless (in a totally content-free regard) kicked the pants off >>> of >>> McCain's more-centralized campaign. >>> >>> Immediate action items: >>> >>> 1. I really think the svg should be up in a public place, as well as >>> (references for) the font (is that the ubuntu font, or other?). >>> >>> 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO >>> dude >>> is inevitably going to have associations with OLPC which might turn off >>> other hardware vendors. I guess the obvious option would be the "sugar" >>> part >>> of the sugarlabs logo. >>> >>> 3. Personally, I'd love a mascot too; kids like cuddly. My initial >>> brainstorms: >>> >>> associated with sugar? >>> Pollinators (nectar) >>> Hummingbirds (too western-hemisphere) >>> Bats (anything nocturnal is culturally dangerous, but I love 'em) >>> Bees (good possibility) >>> flies (yuck) >>> ants (has good community associations) >>> gingerbread man (cute, but a little too gendered and shrek-y) >>> bears (too generic) >>> sugarcane fieldworker (yeah, right) >>> >>> I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is >>> cute beyond words and it is called a "sugar glider". I'd never heard of >>> that >>> name even though my mom's Australian but it is beyond my wildest dreams. >>> >>> What do other people think? >> >> Looks like we indeed have a winner, yeah ;) >> >> Tomeu >> _______________________________________________ >> IAEP -- It's An Education Project (not a laptop project!) >> [email protected] >> http://lists.sugarlabs.org/listinfo/iaep >> > > > > -- > Walter Bender > Sugar Labs > http://www.sugarlabs.org > _______________________________________________ > IAEP -- It's An Education Project (not a laptop project!) > [email protected] > http://lists.sugarlabs.org/listinfo/iaep > > -- Walter Bender Sugar Labs http://www.sugarlabs.org _______________________________________________ IAEP -- It's An Education Project (not a laptop project!) [email protected] http://lists.sugarlabs.org/listinfo/iaep
